A healthcare marketing strategy is essential for all healthcare facilities and professionals who want to keep up with the digital transformation that has hit the medical field. In a world where people increasingly use the internet to make choices about their health, the presence on the web is becoming more and more important. In this…
A strategy is essential to develop a Social Media Plan in the medical sector. As it happens in other sectors, also in this sector, the development of a strategy that responds to the essential questions that we always have to keep in mind when knowing what we are doing or what we are going to…
Machine learning and its value in healthcare Machine Learning (ML) is the teaching of actions and activities to computers and robots whose goal is machine learning. This leads to the possession of a large amount of data thanks to which the healthcare sector manages to achieve better results in terms of performance and efficiency. According…
In this period it is difficult to ignore the influence of digital marketing activities and strategies. No sector is really behind in the use of marketing techniques and the health industry is no exception. The adoption of digital marketing is already widespread in the healthcare sector worldwide, a little less in the Italian scenario. In…
Healthcare Marketing to counteract the incorrect clinical disclosure The term social media refers to any tool made available by the internet to share and spread content. These digital platforms allow you to create virtual interconnections and a potentially extended extension of your social network. These media have also been defined as User Generated Content (UGC)…
Social media offer unlimited ways to interact with patients and the 10 American hospitals described below are going far beyond to build lasting relationships and online communities that certainly lead to greater retention and a long-term financial return. 10. Indiana University – Health Center (IU Health Center) The Health Center of the University of Indiana…
We live in an era in which people pay a lot of attention to their health and the substances they take for treatment, but they are also increasingly wary of medical professionals, fearful that they will act more for convenience for the well-being of patients. The risk is that they find themselves doing online research…
Marketing in the medical-health sector: innovation aimed at the person The ‘ Healthcare Marketing is the application of traditional marketing in the field of medical and health, developed in recent years and still being spread. It represents an innovation in the health sector due to the fact that patients are more connected and attentive and…
Healthcare Marketing to counteract the incorrect clinical disclosure The term social media refers to any tool made available by the internet to share and spread content. These digital platforms allow you to create virtual interconnections and a potentially extended extension of your social network. These media have also been defined as User Generated Content (UGC)…
The patient is increasingly turning to Doctor Google Today, when a person feels a symptom, he immediately starts a search to understand the causes: often he prefers to rely on the Internet, the so-called “Doctor Google“, rather than contact the doctor, in order to avoid waiting times in the studio. Starting from the research, users…