Up to 77% of patients use online reviews as a first step to finding a new doctor. And a study published in the Journal of General Medicine found that 53% of doctors consult these online portals to understand the direct experiences of their patients and improve their services accordingly. In the age of immediate access…
In today’s digital world, it is essential for medical professionals to develop a multi-channel healthcare communication that reaches patient-clients on the channels they prefer to use. For healthcare professionals in particular, the challenge is to develop tailor-made messaging through channels that promote patient engagement and a healthier society in general. The electronic devices such as…
It is a fact that the use of the Internet and social networks has been integrated into the daily lives of millions of people around the world. The interactivity, the possibility of establishing conversations with institutions and professionals, answers to the needs and doubts of the public are facts that the market is already looking…
Patient safety is dependent on patient engagement What a time we live in! Back in the day, patients had to go to the hospitals overcoming traffic and all sorts of barriers, and even after that, had to wait to consult with their doctors regarding follow-ups, simple ailments, or even simple communication. Now, the distance and…
The concept of Lean Healthcare has its origins in the Kaizen method, developed in Japan after the Second World War, given the country’s need to reach the Western powers and be in a position to compete economically with them. Kai in Japanese means “change” and zen, “better”, and the phrase “a long road begins with…
Communication Strategy In Social Networks For Health Organizations To make good use of social networks professionally in a health organization is essential to have a strategy. Without it, we run the risk of projecting an erroneous image or even provoking an online reputation crisis. That is why there is nothing like spending enough time to…