Healthcare Marketing to counteract the incorrect clinical disclosure The term social media refers to any tool made available by the internet to share and spread content. These digital platforms allow you to create virtual interconnections and a potentially extended extension of your social network. These media have also been defined as User Generated Content (UGC)…
Social media offer unlimited ways to interact with patients and the 10 American hospitals described below are going far beyond to build lasting relationships and online communities that certainly lead to greater retention and a long-term financial return. 10. Indiana University – Health Center (IU Health Center) The Health Center of the University of Indiana…
We live in an era in which people pay a lot of attention to their health and the substances they take for treatment, but they are also increasingly wary of medical professionals, fearful that they will act more for convenience for the well-being of patients. The risk is that they find themselves doing online research…
Marketing in the medical-health sector: innovation aimed at the person The ‘ Healthcare Marketing is the application of traditional marketing in the field of medical and health, developed in recent years and still being spread. It represents an innovation in the health sector due to the fact that patients are more connected and attentive and…
Healthcare Marketing to counteract the incorrect clinical disclosure The term social media refers to any tool made available by the internet to share and spread content. These digital platforms allow you to create virtual interconnections and a potentially extended extension of your social network. These media have also been defined as User Generated Content (UGC)…
The patient is increasingly turning to Doctor Google Today, when a person feels a symptom, he immediately starts a search to understand the causes: often he prefers to rely on the Internet, the so-called “Doctor Google“, rather than contact the doctor, in order to avoid waiting times in the studio. Starting from the research, users…
Rare diseases: a problem that should not be underestimated Rare diseases (or “orphan” because of the lack of interest in their study) represent a large group of diseases in the United States and consequently a major problem to be solved for national Healthcare. It is estimated to be around 7000 and of these more than…
In all industries, the increase in retention rates by + 5% increases profits by + 25% to + 95%, but in the current healthcare market, it is much easier said than done. Why? Patients have become selective clients – they have many healthy options on the local market to choose from and do not hesitate…
Educate new doctors in 10 essential points Digital has also influenced the field of Healthcare Marketing by becoming Digital Health and introducing technologies for different functionalities regarding diagnosis and therapies for patients. First, the change involved the relationship between doctor and patient , constituting a more direct relationship with the two subjects placed on the…
The numbers of German cross-border health tourism are growing The 55% of Germans is imagined as a health tourist. In the northern regions of Germany such as Bremen, Hamburg and Mecklenburg-Western Pomerania, the percentage rises to 62%, according to a survey by the IUBH Touristik-Radar (Bad Honner International University 2016). More than half of…