Patient is the one who suffers. From the Latin patiens or patior: the one who suffers, an individual who is in a particular situation at a given time.

Patiens, technically, is a present participle, so the very fact of being “patient” clearly indicates a condition that can change, change positively, resolve.

Being patient is and always has been a situation of waiting, of passivity.

Our job as healthcare professionals is to help turn this expectation into something that can add real value to people’s well-being.

Let us not forget that a patient is first and foremost a person, a human being with whom we must establish a profound relationship precisely by virtue of the uncomfortable condition in which he finds himself at that particular moment.

So we too must have patience, develop a natural empathy towards those we face.


Being in the healthcare business it can often happen that, despite the efforts, despite planning, despite the right approach, things may not go well.

This is because the entire healthcare landscape is rapidly and radically changing due to the different communication and information dynamics offered by new technologies.

The patient is increasingly impatient and no longer expects the doctor’s “gift” but tries, through research, discussions, and questions to gain a greater awareness of his situation. Now they need to know is equal to the need to heal.

So our goal as a Health Giver is to inform while we treat, transforming patients into people and thus contributing to a profound change that can involve everyone.

Information is growth.

Knowing is the first step to improve and today, thanks to the tools we have available, we can use our skills to inform and be protagonists of a great change.

Such as?

On our blog, for example, it must necessarily be a scientific first-rate resource but can not ignore the ability to engage and excite the reader.

Our social networks must generate health sector in value and become a reference point for all those who today seek information on the internet.


Communication agencies can do nothing but support our decision and put themselves at the service of trained professionals who need to translate their academic competence into a language that is understandable and useful to the public.

As stated in this article, today we cannot do without ethical and valuable healthcare marketing!


We talked about patient, market and information transformation. But what should we transform ourselves into?

Simple, in a BRAND. A brand is something that can win over and retain the public. A brand is a sure resource to lean on in moments of difficulty. A brand is basically a friend.

How can we become a brand?

There are three basic steps:

  • Increasing the acquisition of new patients thus guaranteeing a strong image.
  • Improving patient satisfaction through our competence
  • Working closely with agencies, operators, other professionals to create a network aimed at the general improvement of health conditions.

Our preparation, our ethics, the courage we show in accepting changes will be the key to our personal and professional satisfaction.

While the health system continues to move in a direction of extreme uncertainty, having clear ideas and finding the right partners are the ideal tools to transform this crisis into opportunities.

Today we must find new solutions, invent new strategies, understand the needs of the market in advance in order to meet the needs of tomorrow first.