Assessing whether or not to hire an online dental marketing agency is fundamental in the management model of a clinic because today the competition is very likely already doing so. It is a reality, that any clinic or independent dentist needs an effective dental marketing plan to get patients in dentistry and grow.
It is common for some clinics to entrust this responsibility to internal people who do not have the necessary time and knowledge or to opportunistic agencies that are not specialized in dental marketing for dental clinics. That translates, in most cases, into bad results and badly invested money and it ends up thinking that the internet is not a model for capturing patients for your clinic: ERROR.
Dental marketing professionals on the internet are experts who specialize in designing and implementing specific strategies for the recruitment of patients interested in dental treatments. Having experts, developing a plan and defining growth objectives can be the best option to get patients and in this way be able to concentrate on the management and growth of the dental clinic.
A dental marketing agency for your clinic can provide many benefits, and these are the main ones:
- Get patients with less effort and help grow your query.
- Grow and consolidate your brand in your city.
- Improve the return on investment (ROI) of your marketing budget.
- Free up your time, whether you are a clinic director or dentist who must dedicate his agenda to his patients.
Benefits of dental marketing
In this article, we explain the benefits of hiring a dental marketing consultant, identify the types of dental clinics that best suit these strategies and present some alternative marketing solutions for dentists.
How to get patients with dental marketing?
An effective dental marketing strategy for clinics begins with the following actions:
An audit of the online assets of the clinic (web, social networks, opinions on Google My Business or third-party websites, etc.) and the current marketing actions are carried out to determine which work well to attract patients and which do not. For example, information about previous campaigns, Google Analytics metrics, help find explanations for requests for appointments of new patients.
Once analyzed the strategies that have worked before and all the online assets that are available, the objectives are defined, the market is studied and a dental marketing plan to get patients is drawn up.
Dental marketing objectives
The first and fundamental thing is to be very clear about the business objectives, for which these questions can help define these objectives:
- What do I want to achieve?
- What treatments do I want to promote?
- Will I be able to service the demand?
- Which treatments offer me more margin?
- What campaigns do my local competitors offer?
- What marketing actions of my clinic have proven successful in the past and can be optimized by professionals to obtain better results?
- What marketing assets do we already have? Are they effective in convincing patients that my clinic is the solution to their problems?
- What budget do I have?
- How long do I want to get it?
Creating a really effective dental marketing campaign on the internet requires three key things to achieve the goal of capturing patients and not throwing money:
- Experience and knowledge in the use of the tools and legal policies of Google and Facebook to promote health businesses. (Attention: the policies of these 2 companies are very restrictive for health products and services).
- Time to carry out the actions and the daily analysis of each of them.
- A website designed and designed to convert visits to patients.
With well-defined objectives, you can identify which dental marketing strategies are the most appropriate for your dental clinic.
Do I need a dental consultant?
An expert in dental marketing is a strategic investment for a clinic, this has been demonstrated in the results obtained with our clients, but just as a dental clinic wants a good agency, the agency also wants a good client. For this it is always important for any agency to know that the clients are clear about certain aspects:
Internet to get patients
There are many directors of dental clinics, who spend their days searching, informing and buying online, because they have understood the effectiveness of the digital world but mistakenly believe that their business is not a good channel.
This thought is a big mistake and therefore a bad vision to grow a dental clinic.
Budget for dental marketing
A good dental marketing expert will be able to grow your patient portfolio by optimizing your budget. It will distribute the investments towards those actions with greater return capacity (ROI) both in the short and long term.
Important: The creation of content and search engine positioning (SEO) are actions that patients can get for the clinic for a long time, although they no longer have the services of the expert.
To work and get results you must trust the person who will work your dental marketing and not try to boycott you. What do we mean? Too many customers to “save” trust the design of your website to a friend, nephew or low-cost web company, in any case, none specialized in dental marketing. The consequence of this? Webs that are not ready for Google to index them, do not have quality professional texts, nor do they get the visitor to end up asking for an appointment. Therefore, a website that seemed very cheap ends up being ineffective and, therefore: expensive. This example happens with everything: websites, social networks, campaigns, etc.
The implication of the clinic
A dental marketing consultant has a lot of knowledge in tools, strategies and will be able to quickly determine which dental marketing tactics will be fruitful for capturing patients from the clinic. However, no one knows the clinic better than the person in charge or the owner, so success requires their involvement.
To give an example, from an orthodontic patient you also need your collaboration, perseverance and good habits to get the perfect smile.
What to look for in a dental marketing consultant
Have you already decided to boost the growth of your dental clinic? Here is what to look for from your dental marketing agency:
Experience in the sector
A dental marketing agency with a strong history of successful campaigns for other dental clinics offers more guarantees and confidence.
In addition, experience in the tools and knowledge of the target audience helps accelerate growth by prioritizing strategies that are known to be successful in the eyes of the public.
Like a certified dentist like Invisalign Platinum Elite, it indicates a large number of cases treated and certifies your knowledge and experience in performing Invisalign treatments. The same goes for a dental marketing agency that has the Google Partner certification that accredits their knowledge and skills.
Marketing results reports
Make sure you will receive frequently and in an easy-to-understand format, you will receive progress reports.
Reputation and opinions are important. Search the agency’s website for positive testimonials and third-party comments on other pages.
Dental marketing consultants are good for some dental offices and bad for others. Consider your own enthusiasm for marketing and time constraints, as well as the budget of the consultation and current marketing activities before deciding whether a marketing consultant is a right choice for your query.
Medics Marketing offers a complete solution adapted to your budget for the recruitment of dental clinic patients. Optimize your marketing efforts with a solution made specifically for doctors and dentists. Medics Marketing is a unique solution for your online dental marketing, which focuses on actions to get patients, both short and long term. A good presence in Google is the best dental marketing strategy for your clinic.