How Can A Clinic Manage To Improve Its Online Visibility?
Since always certain health professionals, such as dentists or physiotherapists have had an entrepreneurial spirit and have opened their own clinics. With the growing trend towards privatization, more and more health professionals are opting for a private consultation: to be autonomous, to establish their business, their premises. And from there what?
Both health professionals and entrepreneurs in any sector agree on many common issues, and in most cases do not know how to respond. How do I make my services known? Does traditional advertising work or is online marketing better?
Given this we always say the same, today’s brands are built on social networks, where information is not unidirectional but there is a direct relationship between company and follower.
Today’s brands are built on social networks, where information is not unidirectional but there is a direct relationship between company and follower.
Once we are clear that online marketing for clinics is indispensable, the next step is to create a web page. And how does it have to be? It is obvious that you have to transmit an image of professionalism, represent the clinic, meet the usability criteria … but there is something else, a creative page or beautiful is not enough: your website has to go in the top positions of Google.
And how is that done? First, look for the services of a good SEO specialist (be careful there is a lot of selling fumes) and since you are reading this post, you do not need to keep looking, you have already found us.
Once you have the page of your clinic there are some other factors that help the natural positioning in search engines and this is Google My Business. Many may already know this tool, but for those who do not know it or have the forgotten knowledge; we are going to give you a series of steps of the last product made in Google; with one sole objective: to achieve greater visibility of our clinics.
Google my Business, the indispensable tool for the visibility of your clinic.
First, to put yourself in a position: What does Google My Business offer us? What benefits does it mean for healthcare professionals to be registered in Google My Business? And above all, and more important: What is it? To begin with, the most innovative feature of this tool is to allow us, through a single platform, the control of multiple contents and tools that we will tell you about below.
On the one hand, it is the best showcase for a business: since through a single platform it allows us to display images, the latest developments in our health products or services offered, documentation, offers and even; interact with the patients themselves.
In addition to this, it offers us the visibility that every business in the sector seeks: offering us visibility in search engines with your Google Plus account and Google Maps; since we must not forget the importance and relevance of the SEO positioning that every company needs and seeks. But it does not stop there, it offers its users numerous and well-known tools such as Insights (which will allow us to statistically control our profile), the well-known Hangouts chat (for direct and continuous contact with our patients (patient 2.0) or the well-known Google tool Analytics.
Medics Marketing offers fully integrated digital marketing solutions for healthcare professionals to strengthen your medical practice through effective marketing specialized for the healthcare industry. Don’t hesitate to contact us.