In healthcare-practice oriented digital marketing, referrer marketing is considered a relatively modern method for setting up, expanding and maintaining your referrer network.
The Benefits: More new patients for your services.
Strong Trust: Patient acquisition through referrals brings along with it a strong trust factor that can only come from a vouch of a friend.
- A cosmetic dental surgeon would like to advertise their dental implants service and gain more referrers. The dental surgery ends up in Cosmetic Surgery, and after follow-up/further treatments, your happy patient also sends to you their referrals, friends, and relatives.
- An orthodontist wants to gain more dental referrals. In the case of complex cases or potential problems, you can develop a system to assist your colleague to transfer patients to the orthodontist of his/her trust: that is you! A referral from another doctor brings with it a high trust too.
The better the relationship between your practice and your referrer patients, the more success you will see: This is a win-win strategy.