How Can A Clinic Manage To Improve Its Online Visibility? Since always certain health professionals, such as dentists or physiotherapists have had an entrepreneurial spirit and have opened their own clinics. With the growing trend towards privatization, more and more health professionals are opting for a private consultation: to be autonomous, to establish their business, their…
In this post, we tell you what health marketing is and why it sometimes has an added negative concept in the health sector. Marketing is an ugly word for many medical professionals. Just think of it come to mind a mattress salesman in the program of Maria Teresa Campos. But why?. How can marketing in the health sector…
According to a study published recently in the United States, in the last five years, the number of adults using social networks has increased by 45%, which means that half of the people over 18 are immersed in the world of social networks and it is expected that this percentage will continue to grow. What…
It is essential, when designing a content marketing strategy in the health sector, to bear in mind that this market has a very peculiar characteristic, which is far above the others: rigor. It is true that whenever we talk about Inbound Marketing we emphasize the need to bet on the content of value, relevant to the user. In the…
Very often many patients are undecided whether to change practice / professional. The statistics show that a very important problem for studies, clinics, and professionals is the ability to return patients who have already benefited from the service, that is to say, that a patient has found a good and returns regardless of the outcome…
Have you ever thought about your clinic, your laboratory, your studio, your company or your business as a person? As something profoundly sensory? Have you ever wondered what feelings and emotions are you able to arouse in your customers? Have you ever wondered if the public perceives your “brand” as a really existing person? The personification of concepts…
What would happen if healthcare professionals and medical practices applied some of the globally used principles of large retail chains in their local communication? Too often, erroneously, we tend to think that the Marketing and Communication strategies used by the big brands cannot work for our business that cannot be applied to healthcare marketing. Today the new…
Assessing whether or not to hire an online dental marketing agency is fundamental in the management model of a clinic because today the competition is very likely already doing so. It is a reality, that any clinic or independent dentist needs an effective dental marketing plan to get patients in dentistry and grow. It is common for…
Why customize the Newsletter to retain new patients? For every healthcare facility, retaining patients who have already purchased is very important, but just as important, if not more so, is the ability to constantly acquire new ones to continue to grow and expand their network of contacts in the area. Word of mouth is universally recognized as…
The problem with fake news is that the news can be false and often, unfortunately, it is, but the emotions (and therefore empathy) that sustain it are always true. So to counter what we now call “buffaloes”, but which in social sciences have been studied for decades as rumors or urban legends, it is not enough, as we know, to oppose the…
