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Tag Archives: healthcare marketing

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How Can A Clinic Manage To Improve Its Online Visibility?

BlogBy Editorial TeamJune 29, 2019Leave a comment

How Can A Clinic Manage To Improve Its Online Visibility? Since always certain health professionals, such as dentists or physiotherapists have had an entrepreneurial spirit and have opened their own clinics. With the growing trend towards privatization, more and more health professionals are opting for a private consultation: to be autonomous, to establish their business,…

Marketing In The Health Sector Is Neither Expensive Nor Unethical

BlogBy Editorial TeamJune 26, 2019Leave a comment

In this post, we tell you what health marketing is and why it sometimes has an added negative concept in the health sector. Marketing is an ugly word for many medical professionals. Just think of it come to mind a mattress salesman in the program of Maria Teresa Campos. But why?. How can marketing in…

The Importance Of The Social Networks Of A Clinic.

BlogBy Editorial TeamJune 20, 2019Leave a comment

According to a study published recently in the United States, in the last five years, the number of adults using social networks has increased by 45%, which means that half of the people over 18 are immersed in the world of social networks and it is expected that this percentage will continue to grow. What…

Health Marketing: Content Marketing Makes A Difference

BlogBy Editorial TeamJune 14, 2019Leave a comment

It is essential, when designing a content marketing strategy in the health sector, to bear in mind that this market has a very peculiar characteristic, which is far above the others: rigor. It is true that whenever we talk about Inbound Marketing we emphasize the need to bet on the content of value, relevant to…

Why Do Patients Change Doctor’s And / Or Doctor’s Office?

BlogBy Editorial TeamJune 5, 2019Leave a comment

Very often many patients are undecided whether to change practice / professional. The statistics show that a very important problem for studies, clinics, and professionals is the ability to return patients who have already benefited from the service, that is to say, that a patient has found a good and returns regardless of the outcome…

Healthcare Marketing: Advice For A Sensory Brand

BlogBy Editorial TeamMay 30, 2019Leave a comment

Have you ever thought about your clinic, your laboratory, your studio, your company or your business as a person? As something profoundly sensory? Have you ever wondered what feelings and emotions are you able to arouse in your customers? Have you ever wondered if the public perceives your “brand” as a really existing person? The…

Both Google And Your Patients Want The Same Thing!

BlogBy Editorial TeamMay 27, 2019Leave a comment

What would happen if healthcare professionals and medical practices applied some of the globally used principles of large retail chains in their local communication? Too often, erroneously, we tend to think that the Marketing and Communication strategies used by the big brands cannot work for our business that cannot be applied to healthcare marketing. Today…

Dental Marketing, Invest In Getting Dentistry Patients?

BlogBy Editorial TeamMay 24, 2019Leave a comment

Assessing whether or not to hire an online dental marketing agency is fundamental in the management model of a clinic because today the competition is very likely already doing so. It is a reality, that any clinic or independent dentist needs an effective dental marketing plan to get patients in dentistry and grow. It is…

Customized Newsletters: The New Era Of Email Marketing In Healthcare

BlogBy Editorial TeamMay 15, 2019Leave a comment

Why customize the Newsletter to retain new patients? For every healthcare facility, retaining patients who have already purchased is very important, but just as important, if not more so, is the ability to constantly acquire new ones to continue to grow and expand their network of contacts in the area. Word of mouth is universally…

“Doctor, But Is It True That?”: Narrative Empathy In Scientific Communication

BlogBy Editorial TeamMay 12, 2019Leave a comment

The problem with fake news is that the news can be false and often, unfortunately, it is, but the emotions (and therefore empathy) that sustain it are always true. So to counter what we now call “buffaloes”, but which in social sciences have been studied for decades as rumors or urban legends, it is not…

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