Healthcare Marketing: A Patient-Oriented Approach

Marketing in the medical-health sector: innovation aimed at the person The ‘ Healthcare Marketing is the application of traditional marketing in the field of medical and health, developed in recent years and still being spread. It represents an innovation in the health sector due to the fact that patients are more connected and attentive and with increasingly stronger needs: they are constantly looking…

Countering Medical Misinformation On Social Media

Healthcare Marketing to counteract the incorrect clinical disclosure The term social media refers to any tool made available by the internet to share and spread content. These digital platforms allow you to create virtual interconnections and a potentially extended extension of your social network. These media have also been defined as User Generated Content (UGC) since they allow users…

Digital Health: How To Prepare The Next Generation Of Doctors

Educate new doctors in 10 essential points Digital has also influenced the field of Healthcare Marketing by becoming Digital Health and introducing technologies for different functionalities regarding diagnosis and therapies for patients. First, the change involved the relationship between doctor and patient , constituting a more direct relationship with the two subjects placed on the same level and a bilateral exchange…

Health Tourism: When The Germans Are Moving

The numbers of German cross-border health tourism are growing The 55% of Germans is imagined as a health tourist. In the northern regions of Germany such as Bremen, Hamburg and Mecklenburg-Western Pomerania, the percentage rises to 62%, according to a survey by the IUBH Touristik-Radar (Bad Honner International University 2016).   More than half of Germans would…

Healthcare Marketing: When The Use Of Social Media Becomes Improper

Doctors and staff of the British Health Service accused of violating the doctor-patient trust Efficient and innovative communication in Healthcare Marketing is a valuable resource and operators are becoming increasingly dependent on using social media and messaging apps to communicate and share information with patients. However, messages composed and sent within seconds can have serious and lasting professional, legal…