Countering Medical Misinformation On Social Media

Healthcare Marketing to counteract the incorrect clinical disclosure The term social media refers to any tool made available by the internet to share and spread content. These digital platforms allow you to create virtual interconnections and a potentially extended extension of your social network. These media have also been defined as User Generated Content (UGC) since they allow users to produce…

5 Ways To Beat The Competition With Health Marketing

In such a changing and competitive environment as the current one at all levels, a good health marketing strategy is the key to differentiate us from the competition. Clinics, medical centers, and healthcare providers are constantly struggling to find ways to beat the competition. The industry of health services and products are experiencing “a seismic change”. The expected benefit and the…

The Online Reputation Of Doctors. The Six Best Practices To Improve It.

The medical professionals’ success recognize that their online reputation is a source of valuable new business. Below we will detail the best practices to influence and manage your online reputation, to influence a greater number of contacts and new appointments of patients.   The first thing that we have to point out, as every medical professional knows, is that each doctor…