The Best Twitters In The Pharmaceutical Industry In The UK

A report published at PharmaTimes Magazine in September 2018 examined the effectiveness of Twitter for pharmaceutical companies in the UK, classifying Bayer, MSD, and AbbVie as the most productive. The study called ” UK Twitter Ranking – Summer 2018 ” and developed by Owen Health and PR takes a snapshot of the Twitter performance of 11 pharmaceutical companies in the UK that…

Countering Medical Misinformation On Social Media

Healthcare Marketing to counteract the incorrect clinical disclosure The term social media refers to any tool made available by the internet to share and spread content. These digital platforms allow you to create virtual interconnections and a potentially extended extension of your social network. These media have also been defined as User Generated Content (UGC) since they allow users to produce…

Discover The 10 Best American Hospitals That Use Social Media As A Tool For Patient Involvement

Social media offer unlimited ways to interact with patients and the 10 American hospitals described below are going far beyond to build lasting relationships and online communities that certainly lead to greater retention and a long-term financial return. 10. Indiana University – Health Center (IU Health Center) The Health Center of the University of Indiana has an active social…

Healthcare Marketing: A Patient-Oriented Approach

Marketing in the medical-health sector: innovation aimed at the person The ‘ Healthcare Marketing is the application of traditional marketing in the field of medical and health, developed in recent years and still being spread. It represents an innovation in the health sector due to the fact that patients are more connected and attentive and with increasingly stronger needs: they are constantly looking…

Countering Medical Misinformation On Social Media

Healthcare Marketing to counteract the incorrect clinical disclosure The term social media refers to any tool made available by the internet to share and spread content. These digital platforms allow you to create virtual interconnections and a potentially extended extension of your social network. These media have also been defined as User Generated Content (UGC) since they allow users…