It is a fact that the use of the Internet and social networks has been integrated into the daily lives of millions of people around the world. The interactivity, the possibility of establishing conversations with institutions and professionals, answers to the needs and doubts of the public are facts that the market is already looking for in any company and the health sector is no longer an exception.
Users and patients demand ever more contact with medical professionals, more information about the disorders and/or diseases they suffer, the closeness and feeling care, attended, as well as having a continuous follow-up.
Every day the number of companies in the health sector that offer their clients an online communication service through social networks, web pages, and blogs increases.
Online communication is already a differentiating element that users value very positively when choosing a medical professional or another.
The fact of offering this benefit to patients and their families facilitates constant and direct contact with medical professionals from different health disciplines. This aspect is valued very positively by the users, to the point that when choosing a doctor or hospital, they value it as another part of the follow-up and care of their illness and/or disorder.
And, the use of this multifunctional tool increases the possibilities of offering a better service and this fact improves the satisfaction of the users. Therefore, the use of social networks, blogs and online marketing in general by the health sector, is a novelty that is increasingly spreading among medical professionals.
Facebook and Twitter are the preferred platforms to be known among patients, and the creation of blogs about the specialty of the professional allows to consolidate the reputation of the same, which complements and reinforces its offline activity.
In addition, the fact that a clinic, hospital or specialty center, makes this service available to users, multiplies the possibilities they have of making themselves known globally. This fact can have a positive impact on your immediate future, in the form of new patients, subsidies, training plans, research projects, etc.
Without a doubt, new technologies can cover any field. In regard to the health sector, the response is clear: facilitate, as much as possible, online and direct communication with patients and users. The purpose will be to improve the quality of care.