Unfortunately, people can not let their own photographers take a 360-view, because Google Business View only offers this service in collaboration with Google-certified photographers. Fortunately, their fees are based on guidelines from Google and are therefore very affordable. This is because of Google’s wish to have unique and high-quality content built for the upcoming VR generation this year. It’s a standard photo shoot in your practice/clinic rooms. Then the images (post-processed according to Google guidelines) will be integrated into Google My Business (or Google+ and Google Maps) and on your practice’s website. The interested patients can then virtually go on a discovery tour in your practice.
There is no evidence that the integration of Google Business View and the 360° recordings are accompanied by a direct improvement of your website ranking. However, it is certain that an indirect ranking improvement is achieved. The reason for this is the clearly measurable increase in the visit duration of the practice website.
Our main focus here is not improving the website ranking – but to get you a significant improvement in conversion. This means that a much higher proportion of patients that visiting your website make an appointment. That’s why 360-degree shots with Google Business View (virtual practice tour) are a good tool for healthcare practice marketing and patient acquisition.