You should definitely stay away from the classic “doctor’s practice video” of the past, which is often not coherent and ineffective. For example: showing a patient sitting in the waiting room, being called, welcomed by the doctor, accompanied to the treatment room and followed by a sequence after which the patient leaves the practice again. Big no.
Such practice videos are often made by agencies that do not specialize in healthcare practice marketing. In the best case, these videos have a lot to offer visually become very expensive. In the worst case, they still cost a big buck (often ~$1000) and you land in the quagmire of standard settings, standard cut, no strategic positioning your practice, no wow, no success.
The concept of classic “doctor’s practice videos” eventually fizzled out because it didn’t get good results. This method has proven to be ineffective in attracting patients because the videos lack a clear message. The question in the mind of your visitor is – “Why should I make an appointment in this practice?”. It helps by focusing on the key strong points.