Rare diseases: a problem that should not be underestimated Rare diseases (or “orphan” because of the lack of interest in their study) represent a large group of diseases in the United States and consequently a major problem to be solved for national Healthcare. It is estimated to be around 7000 and of these more than…
In all industries, the increase in retention rates by + 5% increases profits by + 25% to + 95%, but in the current healthcare market, it is much easier said than done. Why? Patients have become selective clients – they have many healthy options on the local market to choose from and do not hesitate…
Educate new doctors in 10 essential points Digital has also influenced the field of Healthcare Marketing by becoming Digital Health and introducing technologies for different functionalities regarding diagnosis and therapies for patients. First, the change involved the relationship between doctor and patient , constituting a more direct relationship with the two subjects placed on the…
The numbers of German cross-border health tourism are growing The 55% of Germans is imagined as a health tourist. In the northern regions of Germany such as Bremen, Hamburg and Mecklenburg-Western Pomerania, the percentage rises to 62%, according to a survey by the IUBH Touristik-Radar (Bad Honner International University 2016). More than half of…
Doctors and staff of the British Health Service accused of violating the doctor-patient trust Efficient and innovative communication in Healthcare Marketing is a valuable resource and operators are becoming increasingly dependent on using social media and messaging apps to communicate and share information with patients. However, messages composed and sent within seconds can have serious…
Healthcare Marketing must also adapt to new digital technologies The number of ways in which potential patients can find your healthcare facility is growing by leaps and bounds: be it social media, an online review, search engine ads or a voice search query, stay ahead to the target audience requires a multi-faceted approach. As…
There are many misconceptions about how to improve hospitals and health services for women. Here are 10 tips to create a more effective Health Marketing strategy for women. 5 THINGS TO KNOW: 1. Women make about 80% of health care decisions At the moment there are more men in the world than women: according to…