Have you ever thought about your clinic, your laboratory, your studio, your company or your business as a person? As something profoundly sensory? Have you ever wondered what feelings and emotions are you able to arouse in your customers? Have you ever wondered if the public perceives your “brand” as a really existing person? The…
What would happen if healthcare professionals and medical practices applied some of the globally used principles of large retail chains in their local communication? Too often, erroneously, we tend to think that the Marketing and Communication strategies used by the big brands cannot work for our business that cannot be applied to healthcare marketing. Today…
Assessing whether or not to hire an online dental marketing agency is fundamental in the management model of a clinic because today the competition is very likely already doing so. It is a reality, that any clinic or independent dentist needs an effective dental marketing plan to get patients in dentistry and grow. It is…
Why customize the Newsletter to retain new patients? For every healthcare facility, retaining patients who have already purchased is very important, but just as important, if not more so, is the ability to constantly acquire new ones to continue to grow and expand their network of contacts in the area. Word of mouth is universally…
The problem with fake news is that the news can be false and often, unfortunately, it is, but the emotions (and therefore empathy) that sustain it are always true. So to counter what we now call “buffaloes”, but which in social sciences have been studied for decades as rumors or urban legends, it is not…
How to promote your healthcare structure through the (Content) Healthcare Marketing Traffic on your website, blogs, and social media platforms is an opportunity to convert customers into potential paying patients. It is essential that there is constant traffic though. What was the latest interesting content you read on the web? Was it an e-book, a…
According to Pew’s research, about 8 out of 10 Americans use search engines as a primary source of health information. Most of the time, however, they do not find information that can actually help them because they are vague and inaccurate. Patients have become selective clients, have many health options on the local market to…
More and more users are turning to Social Media to find out what the different brands offer and to search for information related to the world of health or for specific disorders, treatments, therapies, health facilities. It is therefore essential for you to take care of the image of your dental structure on the web…
Digital is an important resource for the construction of one’s business: it is also an important resource for healthcare professionals. But what is the best way to set up a personal online branding strategy? First of all, it should be emphasized that every doctor has two types of reputation: A reputation with respect to other…
Chatbot for digital healthcare: virtual psychologists of users who understand their emotions In digital healthcare, chatbots are one of the most recent digital tools. In this article, we talk about chatbots programmed with psychological interpretation functions. The example of the Tess chatbot There are several chatbots created with the aim of monitoring patients’ mental health.…