Marketing for aesthetic clinics requires high levels of digital competence. Patients interested in medical aesthetic will start finding the right doctor on the web 82% of the time. People are mainly looking to alleviate their medical condition or want to look better. As you want these prospects to return to your services, hence just by having a medical website focussed on visuals, your goal can’t be achieved. Otherwise, the budget and the efforts dedicated to obtaining clients will go waste.
This sector has been growing for several years of consumer spending on caring for and improving their health and image. There are six strategies that should be covered in your plan to win new clients online.
Taking specific decisions to carry out some action may have short-term results. But we will certainly not be optimizing resources and the effect will be sporadic and limited.
The survival of the business depends on knowing how to attract and retain customers for our aesthetic clinic. For this, it is necessary to define a short, medium and especially long-term strategy.
1. Design Website Intelligently
It should have software working behind the scenes to acquire new leads, respond to potential patients, store information, and build strategic data insights. It helps to clarify what we want to achieve on the Internet and how to do it. Without a clear and defined strategy, we will not achieve any commercial purpose. With the abundance of devices being used to surf the web and research businesses, your website needs to be responsive and mobile-friendly.
1. Design Website Intelligently
It should have software working behind the scenes to acquire new leads, respond to potential patients, store information, and build strategic data insights. It helps to clarify what we want to achieve on the Internet and how to do it. Without a clear and defined strategy, we will not achieve any commercial purpose. With the abundance of devices being used to surf the web and research businesses, your website needs to be responsive and mobile-friendly.
2. Communicating With Clients
You should be able to engage, communicate with, and eventually convert prospect patients to long-term clients by using mobile apps. Communicating with patients through SMS blasts is also important. Utilizing marketing promotions on their mobile phones.
3. Advertise online
You cannot create prosperous online lead generation for your medical business via SEO and organic search alone. Google, Yahoo, Facebook and many other companies earn billions of dollars mainly through their online advertising products. Optimizing your website for organic search is a vital but it should not be used to replace paid advertising.
3. Advertise online
You cannot create prosperous online lead generation for your medical business via SEO and organic search alone. Google, Yahoo, Facebook and many other companies earn billions of dollars mainly through their online advertising products. Optimizing your website for organic search is a vital but it should not be used to replace paid advertising.
4. Get a Database Software Tools
Your business also needs to utilize software to effectively manage your interactions with leads, prospects, and patients. As lead information is captured, you need to have prospect database software tools: a PRM or CRM (Patient or Customer Relationship Manager). Relationship manager apps will allow you to not only store information in an organized manner, but also enable you to send emails, promotions, connect on social media, and automatically follow up with inquiries. If you are a medical clinic, then you will need HIPAA compliant CRM that can securely handle any potential PHI being submitted to you online.
5. Email Marketing and Email Marketing Automation
If you are just starting your business then Email Marketing is enough to get your marketing efforts off the ground. However, if you have plans and desire to grow, then you must plan on graduating to using Email Marketing Automation. It is one of the most effect ways to convert prospects to long-term customers.
5. Email Marketing and Email Marketing Automation
If you are just starting your business then Email Marketing is enough to get your marketing efforts off the ground. However, if you have plans and desire to grow, then you must plan on graduating to using Email Marketing Automation. It is one of the most effect ways to convert prospects to long-term customers.
6. Proper Facebook Business Page
Listed last, but it does not mean that it should be at the bottom of your priority list. Your business needs apps that connect your website to your Facebook business page. For the medical aesthetics and medical spa industries social media engagement and conversion is priority. You should be able to take appointments and payments from social media, and share content from website to social media smoothly.
Within each of the six areas mentioned here, there are multiple apps and technology worth millions of dollars. It becomes difficult for business owners to assemble and build such a massive system. This is why we have created Medicmarketing.com. Strategies and tools covering all of these six areas, backed by over 20 apps, are available to you for only monthly fee and no setup costs.
Four Important Components of a Marketing Plan for Your Medical Practice & Clinic
Traditionally, marketing experts tell us that there are four key components of your Medical Marketing Plan.
1. The Product or Service
This will be service offerings for your medical practice. For example, if you are an Urgent Care clinic, do you offer service to patients based on 12 major categories like Onsite X-ray, DOT Physical exams, Lab-test results, Ports Physicals, Simple Fracture treatment, Travel medicine, Immunizations etc. If you are MedSpa / Esthetic based practice, you may want to define your product/service strategy based on competition and availability of your staff’s credentials. Your marketing plan mainly should focus on which “services” you are going to offer. And each service deserves its SWOT analysis.
Traditionally, marketing experts tell us that there are four key components of your Medical Marketing Plan.
1. The Product or Service
This will be service offerings for your medical practice. For example, if you are an Urgent Care clinic, do you offer service to patients based on 12 major categories like Onsite X-ray, DOT Physical exams, Lab-test results, Ports Physicals, Simple Fracture treatment, Travel medicine, Immunizations etc. If you are MedSpa / Esthetic based practice, you may want to define your product/service strategy based on competition and availability of your staff’s credentials. Your marketing plan mainly should focus on which “services” you are going to offer. And each service deserves its SWOT analysis.
2. The Price of the Service
In many cases, this is driven by the insurance company payouts to you. But there are certain procedures that are not covered by the insurance payments. Each patient can be divided into 3 main categories.
1. Full Insurance – These insurance plans pay a fixed amount for each procedure for in-network versus out-of-network procedures.
2. Self-Pay Patients – Patient pays directly to the provider – you have the leverage to provide better service than your competitors and charge more.
3. High-Deductible plans – In this case, as an example, patients typically have to pay an initial $4000-$10000 out of their pockets. After the patient has spent these amounts on deductibles, copayments, and coinsurance, then the medical insurance plan pays 100% of the costs of covered benefits. Hence you have an opportunity to apply your own marketing strategy on how to attract these patients to your practice.
3. The Place or Location of Service
For most parts, healthcare delivery system in the USA and Canada is very local. Telemedicine can change this in the future, but for now patients typically go to a “local” provider. This is evidenced by 2000% plus increase in Google searches for “Urgent care near me” or hundreds of other variations based on mobile patients searching for services in the vicinity. So your Place or Location matters.
3. The Place or Location of Service
For most parts, healthcare delivery system in the USA and Canada is very local. Telemedicine can change this in the future, but for now patients typically go to a “local” provider. This is evidenced by 2000% plus increase in Google searches for “Urgent care near me” or hundreds of other variations based on mobile patients searching for services in the vicinity. So your Place or Location matters.
4. The Promotion of Service
This is one area, where you have true leverage to dominate your medical field. Your medical plan must include the promotion of your service. There are generally 2 main sub-areas for promotion of medical services:
1. Offline– Traditional marketing – includes newspapers, yellow pages, billboards, referrals from peers, networking with other providers and suppliers.
2. Online– This refers to digital marketing and digital advertising to acquire more patients and retain the existing patient base.
Healthcare Advertising vs Healthcare Marketing
Many healthcare professionals confuse Healthcare Advertising with Healthcare Marketing. Advertising is just ONE of the many “things”, “programs” or “techniques” launched to achieve a successful Marketing Program. So Medical advertising is one, but very important part of Medical Marketing for a practice. For example if you are a pediatric physician with focus on urgent care for children, and your goal is to acquire more patients, you may want to “market” your practice in 20 mile radius for potential parents of patients who may seek Pediatric Urgent Care.
Healthcare Advertising vs Healthcare Marketing
Many healthcare professionals confuse Healthcare Advertising with Healthcare Marketing. Advertising is just ONE of the many “things”, “programs” or “techniques” launched to achieve a successful Marketing Program. So Medical advertising is one, but very important part of Medical Marketing for a practice. For example if you are a pediatric physician with focus on urgent care for children, and your goal is to acquire more patients, you may want to “market” your practice in 20 mile radius for potential parents of patients who may seek Pediatric Urgent Care.
For this effort you would typically have to do :
Step 1: Sign for the building
Step 2: Business cards
Step 3: Doctor’s bio printed and promoted to local primary care specialists
Step 4: Providing free “meet-and-greet” for parents of pediatric patients
Step 5: Collaboration with local schools for “low-cost” physicals for school athletes
Step 6: Mail drop in 5 mile radius using USPS mail and flyers for parents of potential pediatric patients
Step 7: Networking with other local businesses close to your own location
Step 8: Using social media campaigns
Step 9: Making the lobby of the clinic a pleasing place for parents of potential pediatric patients and for children
Step 10: Referral program to market using existing for parents of potential pediatric patients
Step 11: Launching your online strategy to market your practice.
Step 12: Offline advertising offline for your healthcare practice.
Step 13: Online Advertising for your healthcare practice.
Healthcare Advertising Defined
Advertising for doctors can be offline or online. Offline advertising for doctors refers to Billboards, Newspapers, Paper Yellow Pages, Ads in Cinemas, Radio Ads.
Online Advertising for doctors refers to advertising focused on internet-based mediums. For example:
1. Google search advertising
2. Facebook ads
3. Search Engine Optimizations
4. Website conversion techniques
5. Advertising on Instagram
6. Email marketing
7. SMS/Text based marketing
8. Display advertising
Jumpstart Your Healthcare Marketing Using Social Media. Start Posting on Facebook Using Automation and Medical Content Designed Just for Your Specialty. Medicsmarketing.com Provides Medical Marketing Content for Your Medical Services. Most of the doctors and medical marketing staff at practices do not have time to attend to daily and weekly postings on Facebook and other Social Media. Medicsmarketing.com’s Facebook Posting App includes content created just for you.
