A report published at PharmaTimes Magazine in September 2018 examined the effectiveness of Twitter for pharmaceutical companies in the UK, classifying Bayer, MSD, and AbbVie as the most productive. The study called ” UK Twitter Ranking – Summer 2018 ” and developed by Owen Health and PR takes a snapshot of the Twitter performance of…
In the United States, 20% of the turnover of the pharmaceutical sector comes from the online channel. Given this phrase many will think that in the US “they are going very fast” or “it is a different market”. A year ago we met one of our first pharmaceutical customers. I had read a book that…
Is Communication in Healthcare possible for gastroenterologists? And how. The Marketing Health for medical practices and GI (gastrointestinal) is essential to find, attract, engage and convert potential GI patients through digital channels. These channels include search engines, social media, review sites, emails, etc. Today, when most GI patients are considering the Internet to research their…
Social media in recent years has had a significant impact on every aspect of our lives and even the medical industry is no exception. The growing use of social networks both among professionals and patients has shown to have a positive impact on the general quality of health care. Specifically, social media contributes to a…
Up to 77% of patients use online reviews as a first step to finding a new doctor. And a study published in the Journal of General Medicine found that 53% of doctors consult these online portals to understand the direct experiences of their patients and improve their services accordingly. In the age of immediate access…
In today’s digital world, it is essential for medical professionals to develop a multi-channel healthcare communication that reaches patient-clients on the channels they prefer to use. For healthcare professionals in particular, the challenge is to develop tailor-made messaging through channels that promote patient engagement and a healthier society in general. The electronic devices such as…
It is a fact that the use of the Internet and social networks has been integrated into the daily lives of millions of people around the world. The interactivity, the possibility of establishing conversations with institutions and professionals, answers to the needs and doubts of the public are facts that the market is already looking…
Patient safety is dependent on patient engagement What a time we live in! Back in the day, patients had to go to the hospitals overcoming traffic and all sorts of barriers, and even after that, had to wait to consult with their doctors regarding follow-ups, simple ailments, or even simple communication. Now, the distance and…
The concept of Lean Healthcare has its origins in the Kaizen method, developed in Japan after the Second World War, given the country’s need to reach the Western powers and be in a position to compete economically with them. Kai in Japanese means “change” and zen, “better”, and the phrase “a long road begins with…
Communication Strategy In Social Networks For Health Organizations To make good use of social networks professionally in a health organization is essential to have a strategy. Without it, we run the risk of projecting an erroneous image or even provoking an online reputation crisis. That is why there is nothing like spending enough time to…