Doctors and staff of the British Health Service accused of violating the doctor-patient trust Efficient and innovative communication in Healthcare Marketing is a valuable resource and operators are becoming increasingly dependent on using social media and messaging apps to communicate and share information with patients. However, messages composed and sent within seconds can have serious…
Healthcare Marketing must also adapt to new digital technologies The number of ways in which potential patients can find your healthcare facility is growing by leaps and bounds: be it social media, an online review, search engine ads or a voice search query, stay ahead to the target audience requires a multi-faceted approach. As…
There are many misconceptions about how to improve hospitals and health services for women. Here are 10 tips to create a more effective Health Marketing strategy for women. 5 THINGS TO KNOW: 1. Women make about 80% of health care decisions At the moment there are more men in the world than women: according to…
Patient is the one who suffers. From the Latin patiens or patior: the one who suffers, an individual who is in a particular situation at a given time. Patiens, technically, is a present participle, so the very fact of being “patient” clearly indicates a condition that can change, change positively, resolve. Being patient is and…
The data on the use of Twitter as a health communication tool was presented to ESMO Twitter is a place where many cancer patients share and discuss their experiences related to the disease. This is the main result of a recent exploratory study – presented last October at the ESMO 2018 Congress in Munich –…
Technology helps improve the patient experience The health industry relies on technology for numerous purposes: billing, programming, and documentation, just to name a few. And a new survey found that suppliers increasingly rely on technology to engage patients. The survey was conducted by a Patient Involvement Company and the non-profit Digital Health Coalition which included…
Of all the systems that keep a dental practice more up to date and efficient, the recall (or recall) of the patient is what separates success from the failure of an activity. The ideal dental recall campaign can prevent and deal with problems that, when not treated, normally involve emergency appointments. Keeping current patients is…
A good Communication in Health also passes from the correct use of Social Media Social media is a powerful tool to develop an efficient Health Marketing Strategy and therefore to attract patients to your medical facility. However, it is not always easy to know how to use it. What information should you publish and in…
Some practical tips to optimize your business on the web If you intend to increase your chiropractic activity, a solid Health Marketing strategy is a great starting point. Especially since recent surveys state that about 80% of Americans surveyed suffer occasionally or even daily back pain. We are also at that time of the year…
Social networks for health companies are an indispensable tool to interact with patients. According to a study, more than 70% of users of legal age who use the Internet are connected to social networks. If we take into account that millions of health searches are carried out on Google and that many users are getting…