Patient is the one who suffers. From the Latin patiens or patior: the one who suffers, an individual who is in a particular situation at a given time. Patiens, technically, is a present participle, so the very fact of being “patient” clearly indicates a condition that can change, change positively, resolve. Being patient is and…
The data on the use of Twitter as a health communication tool was presented to ESMO Twitter is a place where many cancer patients share and discuss their experiences related to the disease. This is the main result of a recent exploratory study – presented last October at the ESMO 2018 Congress in Munich –…
Technology helps improve the patient experience The health industry relies on technology for numerous purposes: billing, programming, and documentation, just to name a few. And a new survey found that suppliers increasingly rely on technology to engage patients. The survey was conducted by a Patient Involvement Company and the non-profit Digital Health Coalition which included…
Of all the systems that keep a dental practice more up to date and efficient, the recall (or recall) of the patient is what separates success from the failure of an activity. The ideal dental recall campaign can prevent and deal with problems that, when not treated, normally involve emergency appointments. Keeping current patients is…
A good Communication in Health also passes from the correct use of Social Media Social media is a powerful tool to develop an efficient Health Marketing Strategy and therefore to attract patients to your medical facility. However, it is not always easy to know how to use it. What information should you publish and in…
Some practical tips to optimize your business on the web If you intend to increase your chiropractic activity, a solid Health Marketing strategy is a great starting point. Especially since recent surveys state that about 80% of Americans surveyed suffer occasionally or even daily back pain. We are also at that time of the year…
Social networks for health companies are an indispensable tool to interact with patients. According to a study, more than 70% of users of legal age who use the Internet are connected to social networks. If we take into account that millions of health searches are carried out on Google and that many users are getting…
Engagement with the patient in the pharmaceutical industry is awakening little by little. The marketing departments of many laboratories are realizing that the relationship with their public must be worked on a continuous basis and with a value proposal that is easy to understand and attractive to them. The Top of Mind: the best…
Have you created a website but do not receive visits in it? Do not you notice that your queries have grown and you do not see that return of the money invested? Well, some errors in medical websites may cause a not very good first impression in our potential patients or that, well,…
Having a company page on Facebook does not only consist in publishing content to connect with the public but also in knowing which ones are more interesting, what type of audience follows you and how to continue attracting potential customers. How Facebook statistics help us? The statistics can be somewhat intriguing and, therefore, we…