The problem with fake news is that the news can be false and often, unfortunately, it is, but the emotions (and therefore empathy) that sustain it are always true. So to counter what we now call “buffaloes”, but which in social sciences have been studied for decades as rumors or urban legends, it is not…
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How to promote your healthcare structure through the (Content) Healthcare Marketing Traffic on your website, blogs, and social media platforms is an opportunity to convert customers into potential paying patients. It is essential that there is constant traffic though. What was the latest interesting content you read on the web? Was it an e-book, a…
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According to Pew’s research, about 8 out of 10 Americans use search engines as a primary source of health information. Most of the time, however, they do not find information that can actually help them because they are vague and inaccurate. Patients have become selective clients, have many health options on the local market to…
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More and more users are turning to Social Media to find out what the different brands offer and to search for information related to the world of health or for specific disorders, treatments, therapies, health facilities. It is therefore essential for you to take care of the image of your dental structure on the web…
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Digital is an important resource for the construction of one’s business: it is also an important resource for healthcare professionals. But what is the best way to set up a personal online branding strategy? First of all, it should be emphasized that every doctor has two types of reputation: A reputation with respect to other…
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Chatbot for digital healthcare: virtual psychologists of users who understand their emotions In digital healthcare, chatbots are one of the most recent digital tools. In this article, we talk about chatbots programmed with psychological interpretation functions. The example of the Tess chatbot There are several chatbots created with the aim of monitoring patients’ mental health.…
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A healthcare marketing strategy is essential for all healthcare facilities and professionals who want to keep up with the digital transformation that has hit the medical field. In a world where people increasingly use the internet to make choices about their health, the presence on the web is becoming more and more important. In this…
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A strategy is essential to develop a Social Media Plan in the medical sector. As it happens in other sectors, also in this sector, the development of a strategy that responds to the essential questions that we always have to keep in mind when knowing what we are doing or what we are going to…
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Machine learning and its value in healthcare Machine Learning (ML) is the teaching of actions and activities to computers and robots whose goal is machine learning. This leads to the possession of a large amount of data thanks to which the healthcare sector manages to achieve better results in terms of performance and efficiency. According…
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In this period it is difficult to ignore the influence of digital marketing activities and strategies. No sector is really behind in the use of marketing techniques and the health industry is no exception. The adoption of digital marketing is already widespread in the healthcare sector worldwide, a little less in the Italian scenario. In…
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