Before creating an e-commerce, or online store, of health products you have to take into account several issues. The first is the choice of a good platform that allows to adapt to the needs of the project and offer a capacity to scale the project if, when meeting the objectives, the online store requires a…
You can have a brand with good positioning and with the best design in the world, even with payment facilities and a TOP product, but one of the key elements to generate sales or traffic is to give a key message for the audience to take action. That’s where a good CTA is essential, without…
With social networks, wrong action or negative comments can lead to an online crisis leading to social condemnation. The digital transformation has changed the rules of brand-public relation and a growing number of companies are joining the new trends of communication and consumption. It is essential to develop a digital strategy for times of conflict…
Positioning a pharmaceutical brand has become a necessity. The health is one of the issues of greatest general interest in the Internet and new information technologies have opened, without a doubt, a new way to search for issues that really concern users. More and more individuals are concerned about their health and use the Internet…
A digital marketing strategy that has well identified the phases of your conversion funnel and the impulses that must be offered so that the lead goes from prospect to client, is the difference between an online pharmacy that sells and one that does not. Thus, a good content generation strategy that allows generating leads and…
Any medical center, clinic or clinic needs a constant flow of new patients to maintain their billing and benefits. Added to the growing need to attract private patients, who do not come by the insurer, the key is to obtain new clients on a daily basis according to the specific needs of the type of…
We know that the objective of private healthcare is to improve the functioning of health and to increase the benefits within the sector. Thedigital marketing in the health sector can be a good complement to the work done by health professionals, centers, clinics, offices and hospitals. In today’s post we will talk about how digital…
In the coming years, health tools will be more present in our daily lives and will allow faster and more accurate diagnoses. Start-ups have understood this well. The Example Of American Start-Ups Since becoming President of the United States, Barack Obama has made health one of the essential points of his mandate. It wants…
As health professionals, we have a great opportunity to generate quality leads through videos of medical content, that is, the opportunity for a potential patient who is looking for information related to my specialty, to end up seeing a content developed ad hoc so that come to me. As most of you already know, Youtube…
In such a changing and competitive environment as the current one at all levels, a good health marketing strategy is the key to differentiate us from the competition. Clinics, medical centers, and healthcare providers are constantly struggling to find ways to beat the competition. The industry of health services and products are experiencing “a seismic…