Engagement with the patient in the pharmaceutical industry is awakening little by little. The marketing departments of many laboratories are realizing that the relationship with their public must be worked on a continuous basis and with a value proposal that is easy to understand and attractive to them. The Top of Mind: the best…
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Have you created a website but do not receive visits in it? Do not you notice that your queries have grown and you do not see that return of the money invested? Well, some errors in medical websites may cause a not very good first impression in our potential patients or that, well,…
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Having a company page on Facebook does not only consist in publishing content to connect with the public but also in knowing which ones are more interesting, what type of audience follows you and how to continue attracting potential customers. How Facebook statistics help us? The statistics can be somewhat intriguing and, therefore, we…
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Infographics are essential to communicate clearly and attractively, especially in medical and pharmaceutical online marketing. This is mainly because it combines, easily and simply, color, graphics, and data, making the latter easier to interpret. The health sector lends itself to generating representable contents with drawings, graphics, and photographs by the human and educational nature of…
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Surely it is more than once you have heard that “content is king”, well, although it sounds repetitive, yes, it is. But why? How to make medical content of interest and thus get more clients? First of all, the importance of generating content can be summed up in two words: to add value. By this,…
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Many companies in the beauty sector focus their strategies on online advertising actions to promote cosmetic products. A content marketing strategy for beauty products can help in many ways to achieve sales or customer loyalty. Currently, it is one of the best tools that can be used in this sector. Potential clients search the Internet…
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Healthcare Marketing: the importance of involving potential patients Doctors cannot neglect the importance of a cohesive healthcare marketing strategy to build a solid healthcare activity. For consumers empowered with health care, doctors remain a well-established source of information, however when it comes to searching for such information, the patient’s journey to find the most suitable…
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Social networks, as well as a powerful communication tool, allow us easy access to the interests and sociodemographic information of our customers or consumers. Therefore, it is not surprising that the application of techniques such as Cross-selling and Up-selling through them, apart from boosting commercial results, strengthens the relationship with the client, both current and…
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At present YouTube is the second search engine worldwide behind Google due to the wide diffusion and the ease to consume content that the videos offer to the user. In the case of the health sector, there are many professionals who join this network to share their knowledge and experience with a total audience that…
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Social networks have become one of the best places to conduct a fruitful marketing campaign for health products. These networks, under a good strategy and script, bring benefits to a brand, but the absolute queen of healthy living is Instagram. Next, we will review the keys to current healthy marketing and the reasons why social…
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